Why every sportsbook and DFS app wants a rips tab

Rips solve the biggest problem gaming apps have: in most of the country, they can't offer most of their products. Here's why the race started, and what could stop it.

1. Nearly national reach

Online sports betting is still not legal in big states including California, Texas and Georgia. Rips are sold as collectibles, so PrizePicks Packs launched in all 50 states plus D.C., and Underdog Rips is in every state but Nevada. For a sportsbook, that's a product for customers it otherwise can't serve.

2. A loop that keeps players in the app

Every rip ends with a choice: ship the card, keep it, or sell it back for balance. Underdog pays 100% of fair market value within 3 days; Fanatics offers 90% in credit within 48 hours. Selling back keeps money inside the app, where it can go into the next pack, a pick'em entry or a prediction.

3. A new audience

PrizePicks' leadership has said fans now follow players more than teams, which drives both fantasy and the chase for a specific card. Card collectors who never played DFS are a new customer group, and Pokémon packs reach well beyond sports fans.

4. Proven demand

Specialist platforms showed the size of the market before the big apps arrived: Courtyard told Barron's it was on pace for $2 billion in annual sales, and Collector Crypt was reported to have passed $1 billion since December 2024.

The risk

California arbitration claims and a False Claims Act suit allege that card breaks and repacks at Whatnot and Fanatics Live are unlicensed lotteries. Nothing has been decided. PrizePicks argues rips are the online version of a century-old card business and briefed attorneys general before launch. A ruling against repacks in a major state would change the economics overnight, which is why we track the legal side closely at Rips Insider.

Underdog Rips

Play $5, get 5 free Rips packs worth up to $750

Code: WINDAILY

Claim offer

New users only. $10 minimum deposit; the $5 qualifying play is a DFS entry. 'Up to $750' is a ceiling: most pulls are worth less than the pack price. Every state except Nevada. 18+ (19+ AL, NE; 21+ AZ, MA, VA). Terms apply. Gambling problem? Call 1-800-GAMBLER.

More rip apps

PrizePicks PacksRip real card packs from $1: basketball, football and Pokémon · code WINDAILY

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OG.com RipsNFL, NBA, MLB and Pokémon packs, 7 days to ship or sell back

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BetrBetr Rips is rolling out nationwide. Get set up with code WINDAILY · code WINDAILY

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Fanatics SportsbookFanCash Packs: weekly rip-style prize packs inside the sportsbook

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18+ (higher in some states). Most pulls are worth less than the pack price. Terms apply.